More of What You Love on Sesame Street Sesame Street launched its 41st Season on September 27th, 2010. Our goal was to drive qualified traffic to our website, SesameStreet.org, by promoting the new season online and on PBS. Our strategies included leveraging the momentum from Sesame Street’s landmark 40th anniversary promotional efforts as well as, generating buzz and excitement around the new season’s science curriculum, all-new Super Grover segment, celebrities and more. Our focus was primarily on online media, using both display and video ads, to efficiently reach caregivers of 2-5 year olds. We produced and delivered 2 new promotional spots for PBS and developed print ads for People Magazine, Parenting Magazine, & Current Newspaper. We also developed creative for outdoor opportunities such as subway ads in prominent stations around NYC. The six week campaign proved successful. Total unique visitors to our site during the campaign were up 43% over the same period last year and we are seeing a significant retention in traffic.